“There are some ideas we want every company to copy”Bad Apple PR Stunt

That’s the ad that Apple created for the Earth Day, taking a stab at Samsung regarding the recent trials, but mostly to create awareness for companies to be more environment friendly.

So, the most digital and advanced company on the planet, that does huge¬†environmental efforts, puts a print ad on a newspaper, and let me reinforce the word “paper”! Don’t get me wrong, I do believe there are some good ideas that everyone should copy from Apple, but a print ad ?? on earth day ? …. That’s a bad idea and shoot-in-the-foot PR stunt.¬†

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