Some of you might have noticed by now that I have several videos already on the “Now About This” channel discussing product and transformation, and the intersection between the two. But how can organizations undergo a product-lead transformation? I do believe it’s great strategy for growth, but it requires a significant shift in mindset and business operations. It involves placing the product and the customer at the centre of the business strategy, whilst aligning the organization around this focus. And now about this…

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