GTM or Go-To-Market is that business slang that is also trendy, sounds good and it goes around in the business world. It’s sophisticated and modern. Yet its overuse and lack of clarity can be misleading. By a lot! While companies have always been doing marketing for their products, the trendy GTM can offer an illusion of something new and exciting, something like ‘sales motion’, but is it? Or just same old?

And now about this…